12 November, 2010 17:35

Business Training Leader Brings Traditional Values and Ideas to the Digital Realm

NEW YORK, NY (November 12, 2010) - Dale Carnegie Training®, the international leader in performance-based workforce training and solutions, announces today the upgrade of their extremely successful smartphone application "Secrets to Success" ( Available for download online on iTunes for the iPhone, iPad and iTouch (59 pence), the app has already seen tremendous results, shooting to the number one spot on the iTunes business list within the first week of its release. Apple customers who have already purchased the app will receive the upgrade free of charge.
The informative application outlines basic human relations principles and shares easy-to-follow tips, techniques and daily "confidence boosters" exclusive to Dale Carnegie Training's world-renowned workshops and courses. New features to the application include an optimised retina display along with the ability to share the app content with social media networks including Facebook and Twitter. In addition, users can now register for a free Dale Carnegie course in any country where the course is offered, and find their local DCT office easily with the touch of a button.
"Think of it as a way to have a Dale Carnegie Coach in your pocket at all times," says Peter Handal, chairman, president and CEO of Dale Carnegie Training. "In this challenging economic time - where people need every bit of help to stand out and ensure employment - we believe there couldn't be a more opportune moment to offer Dale Carnegie's guiding principles in an even easier to access form."
Functions available for the downloadable application include:
The ability to register for a "free" Dale Carnegie Course Session
Sharing app content via social media networks
The ability to search easily for a local DCT office
Valuable tips on team member engagement, leadership development, sales effectiveness, customer service, presentation effectiveness, process improvement and more
Daily doses of confidence from some of history's best thought leaders
Video demos of the secrets to success in action
About Dale Carnegie Training
Dale Carnegie partners with middle market and large corporations, as well as organisations, to produce measurable business results by improving the performance of employees with emphasis on leadership, sales, team member engagement, customer service, presentations, process improvement and other essential management skills. Recently identified by The Wall Street Journal as one of the top 25 high-performing franchises, the Dale Carnegie Training programmes are available in more than 25 languages throughout the entire United States and in more than 80 countries. Dale Carnegie includes as its clients 400 of the Fortune 500 companies. Approximately 8 million people have experienced Dale Carnegie Training.
Dale Carnegie’s corporate specialists work with individuals, groups and organisations to design solutions that unleash your employees’ potential, enabling your organisation to reach the next level of performance. Dale Carnegie Training offers public courses, seminars and workshops, as well as in-house customised training, corporate assessments, online reinforcement and one-on-one coaching. For more information, please visit



14 Gray's Inn Road, London , London WC1X 8HN, GB
P:+44(0) 207 379 4323

Follow us on

© 2017 Dale Carnegie & Associates, Inc.. All Rights Reserved.
Website design and development by